Shortlist Hands Commercial Work: Craft: Use of Sound & Music

CLIENT/BRANDELI LILLY AND COMPANY

PRODUCTION COMPANYDIVISION7, BONKERS UNITED, SMUGGLER UK

DIRECTOR(S)JUDITH VEENENDAAL

PRODUCER(S)KAMILA PROKOP, SASKIA KOK, DAVID RICHARDS, JAN JINEK, LUCY KELLY, FERGUS BROWN, GILLIAN ALTMAN

AGENCYWIEDEN + KENNEDY

DOPNOËL SCHOOLDERMAN

PRODUCTION DESIGN ESTHER MEIJER

EDITOR NAYIM SAATI

CREATIVE DIRECTOR GROUP CREATIVE DIRECTORS: PIERRE JOUFFRAY, DEREK SZYNAL

MUSIC COMPOSER DAAN DUIJF

INSTAGRAM TAG @JUDITH.VEENENDAAL @SMUGGLERSITE @WEAREDIVISION7 @BONKERSUNITED @WIEDENKENNEDY @AMBASSADORS.BERLIN @DAANDUIJF @RACHELTAUWNAAR

SOUND DESIGN QUINCY VLIJTIG

SHORT SYNOPSIS THE FILM FOLLOWS A WOMAN’S DAILY LIFE, WITH THE CAMERA PRIMARILY FOCUSED ON THE MOVEMENTS OF HER HANDS. THE MOST PROMINENT PART OF HER DAILY ROUTINE IS PRACTICING THE PIANO. THROUGHOUT THE FILM, WE SEE AND HEAR HER REPEAT THE SAME PIECE. HER ROUTINE IS DISRUPTED WHEN SHE NOTICES SOMETHING UNUSUAL IN HER BREAST DURING A SHOWER, LEADING TO A DOCTOR’S VISIT. THE OUTCOME OF THE EXAMINATION REMAINS UNKNOWN, AS THE FILM ENDS WITH HER PRACTICE INTERRUPTED BY A CALL FROM THE DOCTOR.
THE FILM HIGHLIGHTS THE IMPORTANCE OF EARLY DETECTION AND ENCOURAGES WOMEN TO MAKE BREAST CHECKS AS ROUTINE AS ANY OTHER PART OF THEIR LIVES.

THE FILM CALLED FOR A SCORE THAT MIRRORED THE PROTAGONIST’S REPETITIVE ROUTINE WITHOUT FEELING MONOTONOUS, WHILE AIMING FOR EMOTIONAL DEPTH AND GATEKEEPING A FEELING OF HOPE.

AS THE CHARACTER PRACTICES PIANO BUT ISN'T A PROFESSIONAL IN REAL LIFE, THE CHALLENGE WAS TO CREATE MUSIC THAT FELT HONEST AND SIMPLE, YET MELODICALLY STRONG ENOUGH TO IMMEDIATELY DRAG ATTENTION OF THE VIEWER.

WE COMPOSED A DEEP, EMOTIVE PIECE BUILT AROUND A STRONG, MINIMALIST MOTIF THAT TURNED OUT TO BE THE LIFEBLOOD OF THE STORY.


EXTRA CREDIT 1 MUSIC COMPANY: AMBASSADORS BERLIN

EXTRA CREDIT 2 MUSIC DIRECTOR: RACHEL TAUWNAAR

EXTRA CREDIT 3 HEAD OF PRODUCTION: ORLEE TATARKA

EXTRA CREDIT 4 CHIEF CREATIVE OFFICERS: FELIPE RIBEIRO, AZSA WEST

EXTRA CREDIT 5 GROUP EXECUTIVE PRODUCER: HAYLEY GOGGIN AVILA