COMMERCIAL WORK
Craft: Use of Sound & Music (2025)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPG
MOV
1m:00s
Hands - Eli Lilly and Company
division7, Bonkers United, SMUGGLER UK
Raw Selection
| Title of Piece: | Hands |
|---|---|
| Client/Brand: | Eli Lilly and Company |
| Production Company: | division7, Bonkers United, SMUGGLER UK |
| Director(s): | Judith Veenendaal |
| Producer(s): | Kamila Prokop, Saskia Kok, David Richards, Jan Jinek, Lucy Kelly, Fergus Brown, Gillian Altman |
| Agency: | Wieden + Kennedy |
| DoP: | Noël Schoolderman |
| Production Design: | Esther Meijer |
| Editor: | Nayim Saati |
| Creative Director: | Group Creative Directors: Pierre Jouffray, Derek Szynal |
| Music Composer: | Daan Duijf |
| Instagram Tag: | @judith.veenendaal @smugglersite @wearedivision7 @bonkersunited @wiedenkennedy @ambassadors.berlin @daanduijf @racheltauwnaar |
| Sound Design: | Quincy Vlijtig |
| Short Synopsis: | The film follows a woman’s daily life, with the camera primarily focused on the movements of her hands. The most prominent part of her daily routine is practicing the piano. Throughout the film, we see and hear her repeat the same piece. Her routine is disrupted when she notices something unusual in her breast during a shower, leading to a doctor’s visit. The outcome of the examination remains unknown, as the film ends with her practice interrupted by a call from the doctor. The film highlights the importance of early detection and encourages women to make breast checks as routine as any other part of their lives. The film called for a score that mirrored the protagonist’s repetitive routine without feeling monotonous, while aiming for emotional depth and gatekeeping a feeling of hope. As the character practices piano but isn't a professional in real life, the challenge was to create music that felt honest and simple, yet melodically strong enough to immediately drag attention of the viewer. We composed a deep, emotive piece built around a strong, minimalist motif that turned out to be the lifeblood of the story. |
| Extra Credit 1: | Music Company: Ambassadors Berlin |
| Extra Credit 2: | Music Director: Rachel Tauwnaar |
| Extra Credit 3: | Head of Production: Orlee Tatarka |
| Extra Credit 4: | Chief Creative Officers: Felipe Ribeiro, Azsa West |
| Extra Credit 5: | Group Executive Producer: Hayley Goggin Avila |
