BGMI : Live the Battlegrounds

COMMERCIAL WORK (Craft: Direction)

JPG

MP4 1m:36s

Title of Piece:	BGMI : Live the Battlegrounds
Client/Brand:	Krafton India
Production Company:	Brown Crew Productions
Director(s):	Vinod Ravi
Producer(s):	Anamay Prakash, Wazim Hyder
Agency:	Krafton India
DoP:	Surjith Pai
Instagram Tag:	@vinod_ravie @browncrewproductions
Short Synopsis:	"Live the Battlegrounds" is a meticulously crafted campaign that pushes the boundaries of immersive storytelling through film craft and visual effects, delivering a cinematic experience that brings the game to life with precision and artistry. While rekindling the lost excitement of BGMI players, the film blends reality and the universe of BGMI through a gamer’s POV. Over time, the BGMI player base was aging, and their enthusiasm was waning as casual and competitor games lured them away. But this film served as a wake-up call, reminding players of the adrenaline-pumping, high-immersion thrills that made BGMI special for them. With magical realism at the core of the film using seamless CGI, live-action cinematography, and pulse-pounding SFX, we crafted a brand film that took the player inside the game or brought the game’s universe into reality - we don’t know. The film uses tastefully crafted cultural nuances, seamless VFX and raw thrill of BGMI through the player’s POV.