COMMERCIAL WORK
Craft: Editing (2025)
COMMERCIAL WORK (Craft: Editing)
JPG
MP4
44s
Puma Speedcat : The Art of Stopping - Puma Ukraine
adje
Official Selection
| Title of Piece: | Puma Speedcat : The Art of Stopping |
|---|---|
| Client/Brand: | Puma Ukraine |
| Production Company: | adje |
| Director(s): | Shaya |
| Producer(s): | Mykyta Kukoba, Daniel Feldman, Natalie Bereza |
| DoP: | Oleg Bondarenko |
| Editor: | Saveliy Zhukov |
| Script: | Alyona Schasna |
| Visual Effects: | Danylo Ulanov |
| Colour Grading: | Kostiantyn Semerei |
| Costume Design: | Vasya Bondarenko |
| Music Composer: | Dmytro Tsyganenko |
| Instagram Tag: | @ssshayaaaa @zhukov_sav @bondarenko_og @kukober @feldman.xls @berezaa @adje.cc |
| Short Synopsis: | In a world that keeps accelerating, this film becomes a meditation on the power of the pause. Ukrainian pop icon Nadya Dorofeeva takes on the role of the brand’s full avatar — the voice and embodiment of PUMA. Through her, the brand doesn’t urge us to move faster, but invites us to take back control by choosing when to stop. She moves through a dark, stylized space — a metaphor for the high-speed world we inhabit — surrounded by people in motion. As her voice cuts through the chaos, the pace begins to shift. The crowd slows. Freezes. Listens. Movement becomes message. Speed becomes choice. This campaign fuses fashion and choreography into a visual meditation on rhythm, stillness, and presence. It explores the quiet tension between momentum and pause — and reminds us: true speed isn’t the rush forward, but the grace of knowing when to be still. |
