COMMERCIAL WORK

BGMI- LIVE THE BATTLEGROUNDS - Krafton India
Browncrew

Raw Selection

Title of Piece:	BGMI- LIVE THE BATTLEGROUNDS
Client/Brand:	Krafton India
Production Company:	Browncrew
Director(s):	Vinod Ravi
Producer(s):	Wazim Hyder, Anamay Prakash
Agency:	NIL
DoP:	Surjith S Pi
Instagram Tag:	@browncrewproductions @vinod_ravie @anamay_prakash @wazimhr
Short Synopsis:	"Live the Battlegrounds" is a meticulously crafted campaign that pushes the boundaries of immersive storytelling through film craft and visual effects, delivering a cinematic experience that brings the game to life with precision and artistry. While rekindling the lost excitement of BGMI players, the film blends reality and the universe of BGMI through a gamer’s POV. Over time, the BGMI player base was aging, and their enthusiasm was waning as casual and competitor games lured them away. But this film served as a wake-up call, reminding players of the adrenaline-pumping, high-immersion thrills that made BGMI special for them. With magical realism at the core of the film using seamless CGI, live-action cinematography, and pulse-pounding SFX, we crafted a brand film that took the player inside the game or brought the game’s universe into reality - we don’t know. The film uses tastefully crafted cultural nuances, seamless VFX and raw thrill of BGMI through the player’s POV.