Shortlist The Thief Commercial Work: Commercials and Branded Content - Short

CLIENT/BRANDTHE BMW GROUP

PRODUCTION COMPANYMONKS BERLIN / STERNTAG BERLIN

DIRECTOR(S)DJAWID HAKIMYAR

AGENCYMONKS

DOPSIMON DRESCHER

SHORT SYNOPSIS A ROMANTIC LAKESIDE PROPOSAL GOES HAYWIRE WHEN A CROW STEALS THE WEDDING RING. AS THE COUPLE GIVES CHASE, THEIR BMW TAKES A BEATING HIT, SCRATCHED, DRENCHED IN INCREASINGLY ABSURD WAYS. WITH NO RING IN SIGHT, THE COUPLE IMPROVISES USING A BMW KEYCHAIN, PROPOSING IN FRONT OF THEIR NOW-WRECKED CAR. JUST AS THEY THINK THE WORST IS OVER, THE CROW MAKES ONE FINAL “APPEARANCE” — CRAPPING ON THE WINDSHIELD. CUT TO: THE COUPLE AT A BMW DEALERSHIP. THE CAR IS PRISTINE. THE TAGLINE APPEARS: “RELAX. WE CARE.” BMW SERVICE HAS THEIR BACK.