COMMERCIAL WORK
(Commercials and Branded Content - Short)
Sunrise - The Password - Sunrise
farbfilm studio GmbH
Raw Selection
Title of Piece:
|
Sunrise - The Password |
Client/Brand:
|
Sunrise |
Production Company:
|
farbfilm studio GmbH |
Director(s):
|
Tore Frandsen |
Producer(s):
|
Flo Brunner |
Agency:
|
Thjnk |
DoP:
|
Yanik Zollinger |
Instagram Tag: |
@farbfilm.studio @torefrandsen |
Short Synopsis: |
Tore Frandsen directs Sunrise's latest campaign, developed by Thjnk Zürich. The film highlights the common frustration travelers face when searching for Wi-Fi networks abroad. The advertisement features a young woman attempting to connect to complex hotel Wi-Fi passwords in countries like France, the USA, Italy, Portugal, and England, only to be met with repeated failures. Even an appearance by Sunrise brand ambassador Roger Federer does little to alleviate her frustration. This campaign promotes Sunrise's "Swiss Connect" plans, which include integrated roaming services, offering a seamless connectivity solution for travelers. |