COMMERCIAL WORK (Commercials and Branded Content - Short)

Sunrise - The Password - farbfilm studio GmbH - Sunrise JPG
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Sunrise - The Password - Sunrise
farbfilm studio GmbH

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Title of Piece: Sunrise - The Password
Client/Brand: Sunrise
Production Company: farbfilm studio GmbH
Director(s): Tore Frandsen
Producer(s): Flo Brunner
Agency: Thjnk
DoP: Yanik Zollinger
Instagram Tag: @farbfilm.studio @torefrandsen
Short Synopsis: ​Tore Frandsen directs Sunrise's latest campaign, developed by Thjnk Zürich. The film highlights the common frustration travelers face when searching for Wi-Fi networks abroad. The advertisement features a young woman attempting to connect to complex hotel Wi-Fi passwords in countries like France, the USA, Italy, Portugal, and England, only to be met with repeated failures. Even an appearance by Sunrise brand ambassador Roger Federer does little to alleviate her frustration. This campaign promotes Sunrise's "Swiss Connect" plans, which include integrated roaming services, offering a seamless connectivity solution for travelers.
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