Winner Sunrise - The Password Commercial Work: Commercials and Branded Content - Short

CLIENT/BRANDSUNRISE

PRODUCTION COMPANYFARBFILM STUDIO GMBH

DIRECTOR(S)TORE FRANDSEN

PRODUCER(S)FLO BRUNNER

AGENCYTHJNK

DOPJAN METTLER

INSTAGRAM TAG @FARBFILM.STUDIO @TOREFRANDSEN

SHORT SYNOPSIS ​TORE FRANDSEN DIRECTS SUNRISE'S LATEST CAMPAIGN, DEVELOPED BY THJNK ZÜRICH. THE FILM HIGHLIGHTS THE COMMON FRUSTRATION TRAVELERS FACE WHEN SEARCHING FOR WI-FI NETWORKS ABROAD. THE ADVERTISEMENT FEATURES A YOUNG WOMAN ATTEMPTING TO CONNECT TO COMPLEX HOTEL WI-FI PASSWORDS IN COUNTRIES LIKE FRANCE, THE USA, ITALY, PORTUGAL, AND ENGLAND, ONLY TO BE MET WITH REPEATED FAILURES. EVEN AN APPEARANCE BY SUNRISE BRAND AMBASSADOR ROGER FEDERER DOES LITTLE TO ALLEVIATE HER FRUSTRATION. THIS CAMPAIGN PROMOTES SUNRISE'S "SWISS CONNECT" PLANS, WHICH INCLUDE INTEGRATED ROAMING SERVICES, OFFERING A SEAMLESS CONNECTIVITY SOLUTION FOR TRAVELERS.