COMMERCIAL WORK
Craft: Direction (2025)
COMMERCIAL WORK (Craft: Direction)


Where Time Begins - Audemars Piguet
Partizan

Raw Selection
Title of Piece: | Where Time Begins |
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Client/Brand: | Audemars Piguet |
Production Company: | Partizan |
Director(s): | Camille Boumans |
Producer(s): | Jenny Beckett, Ella More O'Ferrall, Levi Rijpie, James Youngs, Charlie Scannell |
Agency: | Condé Nast |
DoP: | Natasha Duursma |
Instagram Tag: | @camilleboumans @wearepartizan @tasha_duursma @jennypartizanuk @ellamof @cheswick_@levirijpie |
Short Synopsis: | The story of a century and a half, born in the quiet valleys of Le Brassus, where two visionaries: Audemars & Piguet, shaped the future of watchmaking with nothing but passion, precision, and the smallest of tools. (Super small tools). Where the art remains unchanged: just two timepieces a year, per watchmaker, made entirely by hand. (Wow) 3 chapters, 150 years of history, and 52 watchmakers. A glimpse into a world of crisp white lab coats, glass loupes, snowy mountains, and the Wimbledon of watches. Narrated by Serena Williams. |