COMMERCIAL WORK
(Craft: Direction)
Google Mela (Fair) - Google India
Chalk & Cheese Films
Raw Selection
|
Title of Piece:
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Google Mela (Fair) |
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Client/Brand:
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Google India |
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Production Company:
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Chalk & Cheese Films |
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Director(s):
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Achowe |
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Producer(s):
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Zico Maitra, Neil Chowdhury, Arkoday Ghosh, Harshit Agrawal |
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Agency:
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Lowe Lintas, India |
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DoP:
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Yash Khanna |
| Director of Photography: |
Yash Khanna |
| Production Design: |
Anita Rajagopalan Lata, Donald Reagen Gracy |
| Editor: |
Sanchar Das Mollick |
| Visual Effects: |
Shapeshifter Digital |
| Colour Grading: |
Vineesh Vijayan |
| Animation: |
Shapeshifter Digital |
| Costume Design: |
Tanya Sharma |
| Music Composer: |
Abhishek Arora |
| Instagram Tag: |
@achowe @chalkandcheesefilms @zicdrop @arkodayblues |
| Sound Design: |
Tilak Goswami |
| Short Synopsis: |
“Google Mela” transforms the often-overwhelming world of digital commerce into a playful, immersive fairground — a space where nostalgia and technology coexist in harmony. The film reimagines the Google Marketplace as a whimsical Indian mela, a vivid visual metaphor blending the tactile charm of handcrafted miniatures with the slick polish of cutting-edge CGI. The direction delicately balances fantasy and emotional realism, leading viewers through a poignant journey of generational memory and rediscovery. Every frame is meticulously crafted — from the richly detailed production design of miniature stalls and sets to the seamless VFX transitions that breathe life into long-forgotten objects. The cinematography flows effortlessly between scales and textures, capturing both the intimacy of familial connection and the spectacle of a surreal, bustling fairground. The result is a visually rich, emotionally layered experience where design, technology, and storytelling coalesce into one cinematic ride. |
JPG
MP4
2m:50s
