Official Selection Google Mela (Fair) Commercial Work: Craft: Direction

CLIENT/BRANDGOOGLE INDIA

PRODUCTION COMPANYCHALK & CHEESE FILMS

DIRECTOR(S)ACHOWE

PRODUCER(S)ZICO MAITRA, NEIL CHOWDHURY, ARKODAY GHOSH, HARSHIT AGRAWAL

AGENCYLOWE LINTAS, INDIA

DOPYASH KHANNA

DIRECTOR OF PHOTOGRAPHY YASH KHANNA

PRODUCTION DESIGN ANITA RAJAGOPALAN LATA, DONALD REAGEN GRACY

EDITOR SANCHAR DAS MOLLICK

VISUAL EFFECTS SHAPESHIFTER DIGITAL

COLOUR GRADING VINEESH VIJAYAN

ANIMATION SHAPESHIFTER DIGITAL

COSTUME DESIGN TANYA SHARMA

MUSIC COMPOSER ABHISHEK ARORA

INSTAGRAM TAG @ACHOWE @CHALKANDCHEESEFILMS @ZICDROP @ARKODAYBLUES

SOUND DESIGN TILAK GOSWAMI

SHORT SYNOPSIS “GOOGLE MELA” TRANSFORMS THE OFTEN-OVERWHELMING WORLD OF DIGITAL COMMERCE INTO A PLAYFUL, IMMERSIVE FAIRGROUND — A SPACE WHERE NOSTALGIA AND TECHNOLOGY COEXIST IN HARMONY. THE FILM REIMAGINES THE GOOGLE MARKETPLACE AS A WHIMSICAL INDIAN MELA, A VIVID VISUAL METAPHOR BLENDING THE TACTILE CHARM OF HANDCRAFTED MINIATURES WITH THE SLICK POLISH OF CUTTING-EDGE CGI. THE DIRECTION DELICATELY BALANCES FANTASY AND EMOTIONAL REALISM, LEADING VIEWERS THROUGH A POIGNANT JOURNEY OF GENERATIONAL MEMORY AND REDISCOVERY. EVERY FRAME IS METICULOUSLY CRAFTED — FROM THE RICHLY DETAILED PRODUCTION DESIGN OF MINIATURE STALLS AND SETS TO THE SEAMLESS VFX TRANSITIONS THAT BREATHE LIFE INTO LONG-FORGOTTEN OBJECTS. THE CINEMATOGRAPHY FLOWS EFFORTLESSLY BETWEEN SCALES AND TEXTURES, CAPTURING BOTH THE INTIMACY OF FAMILIAL CONNECTION AND THE SPECTACLE OF A SURREAL, BUSTLING FAIRGROUND. THE RESULT IS A VISUALLY RICH, EMOTIONALLY LAYERED EXPERIENCE WHERE DESIGN, TECHNOLOGY, AND STORYTELLING COALESCE INTO ONE CINEMATIC RIDE.