Raw Selection We give buildings a future Commercial Work: Craft: Idea

CLIENT/BRANDISTA SE

PRODUCTION COMPANYVOLLMILCH COMMERCIALS

DIRECTOR(S)JOSCHKA LAUKENINKS

PRODUCER(S)JÜRGEN JOPPEN

AGENCYISTA CREATIVE STUDIO

DOPSTEPHAN BURCHARDT

EDITOR SABINE PANEK

CREATIVE DIRECTOR BERND CLAUSSEN

COPYWRITER TIM MITREUTHER

VISUAL EFFECTS ELECTRIC THEATRE COLLECTIVE

COLOUR GRADING ELECTRIC COLOUR

ANIMATION ELECTRIC STUDIOS

COSTUME DESIGN JO RYAN

MUSIC COMPOSER NOT A MACHINE

SOUND DESIGN MERMADE SOUND

SHORT SYNOPSIS WE ARE ISTA. A MARKET LEADER THAT HARDLY ANYONE KNOWS. WITH A TOPIC THAT ANNOYS EVERYONE: HEATING COSTS AND SAVING ENERGY.

THE TASK SEEMS IMPOSSIBLE: WE WANT TO MAKE OURSELVES KNOWN AS A BRAND AND SHOW HOW OUR SMART AND DIGITAL SOLUTIONS CAN HELP MILLIONS OF PEOPLE SAVE ENERGY AND CO2 IN THEIR HOMES. THIS IS ABOUT MORE THAN PEANUTS. AFTER ALL, BUILDINGS ACCOUNT FOR AROUND ONE-THIRD OF GERMANY'S ENERGY CONSUMPTION. AND WITH EVERY PERCENTAGE OF ENERGY SAVED – FOR EXAMPLE, IN HEATING – WE CAN ALL AVOID A LOT OF CO2. AND THAT IS OUR GOAL.

WITH THE FIRST BRAND CAMPAIGN IN THE ENTIRE INDUSTRY, WE ARE TURNING THOSE WHO ARE BOTH – THE PROBLEM AND THE SOLUTION – INTO PROTAGONISTS: HOUSES. WE ARE DOING THIS IN A WAY THAT WOULD NOT EXIST WITHOUT THEM: WITH MURALS – ARTWORKS ON HOUSES. EIGHT INTERNATIONAL ARTISTS HAVE INTERPRETED THE THEME FOR US WITH SMART MURALS THAT ENCOURAGE AND INSPIRE PEOPLE TO SAVE ENERGY. WHEREVER ISTA APPLIES ITS EXPERTISE, THESE MURALS EVEN COME TO LIFE. IN THIS WAY, WE BRING OUR BRAND ESSENCE - THE SUSTAINABILITY OF HOMES - TO LIFE. AND SHOW HOW ISTA SOLUTIONS MAKE A CONTRIBUTION TO RESIDENTS, BUILDINGS AND THE ENVIRONMENT.

WE GIVE BUILDINGS A FUTURE. WE MAKE THIS HAPPEN WITH PRODUCTS AND SERVICES THAT HELP TO REDUCE THE CO2 EMISSIONS OF BUILDINGS. WE MANAGE DATA AND PROCESSES THAT MAKE PROPERTIES MORE CLIMATE-FRIENDLY, SAFER AND MORE COMFORTABLE. THE BASE FOR OUR PRODUCTS AND SERVICES IS DIGITAL. WE ENSURE THAT WE MAKE IT EASY FOR EVERYONE TO SWITCH TO OUR SUSTAINABLE TECHNOLOGIES. THIS ALLOWS EVERYONE TO MAKE THEIR CONTRIBUTION TO CLIMATE PROTECTION.

EXTRA CREDIT 1 HEAD OF MARKETING & BRAND: NIKOLAI DIEPENBROCK

EXTRA CREDIT 2 SENIOR ACCOUNT MANAGER: KATHARINA KROY

EXTRA CREDIT 3 CREATIVE DIRECTOR: KIN-LUEN SHUM

EXTRA CREDIT 4 DIGITAL EDITOR: MARTIN TROST