Official Selection World of Numbers Commercial Work: Craft: Editing

CLIENT/BRANDMERIDIAN CREDIT UNION

PRODUCTION COMPANYIMPOSSIBLE STUDIOS

DIRECTOR(S)DAN FRENCH

PRODUCER(S)ADRIAN CHEUNG

AGENCYELEMENTAL

DOPBEN COTGROVE

INSTAGRAM TAG @MERIDIANCREDITUNION @ELEMENTAL_TO @IMPOSSIBLESTUDIOSINC @DANTHOMASFRENCH @ZRKMARCO @PICTURELOCKED @BENCOTGROVE @TWENTYFOURSEVEN_______TV @RADIOAKTIVEFILM @SCHOOLEDITING @HARBORPICTURECO @PINKYSWEARVFX @JUNGLESTUDIOSUK @WEAREGRAYSONMUSIC @MANNCASTING

SHORT SYNOPSIS THE CONCEPT WAS A WORLD POPULATED BY NUMBERS, UTILIZING ABSURDITY AND SHORT VIGNETTES TO EMPHASIZE THE DULL DISAPPOINTMENT OF FEELING LIKE JUST ANOTHER NUMBER. FROM DOCTORS’ OFFICES TO CAFES, WE SEE ALL KINDS OF EVERYDAY HUMAN INTERACTIONS THAT INSTEAD LEAVE CHARACTERS FEELING EXASPERATED AND DISSATISFIED. WITH A SENSIBILITY DESCRIBED IN THE DIRECTOR’S TREATMENT AS “DYSTOPIAN WES ANDERSON,” PEOPLE IN THIS WORLD MOVE IN CROWDS AND LINES WITH A CHOREOGRAPHED SYNCHRONICITY, HEIGHTENING THE IDEA OF A DRAB, UNIFORM SAMENESS THAT COMES WITH ANY OTHER BANK — BUT NOT MERIDIAN.