Official Selection Cry Like a Guy Commercial Work: Cultural Impact

CLIENT/BRANDMOVEMBER

PRODUCTION COMPANYUNIT9 FILMS

DIRECTOR(S)ANTHONY RUBINSTEIN

PRODUCER(S)BENJI LANDMAN

AGENCY-

DOPTHOMAS ENGLISH

INSTAGRAM TAG @ANT.RUBINSTEIN @MOVEMBER @KIERANBEW @THOMAS_ENGLISH

SHORT SYNOPSIS KIERAN BEW (HBO'S 'HOUSE OF THE DRAGON', NETFLIX'S 'WARRIOR') LEADS US ON AN EDUCATIONAL, EMOTIONAL, GRUFF AND GOOFY ADVENTURE THROUGH THE HIDDEN WORLD OF MALE TEARS. A FEAST FOR THE FEELS.

CRYING IS A NATURAL PHYSICAL REFLEX. BUT IT’S BECOME A SOURCE OF SHAME. AND AN ENEMY OF ‘MANLINESS’.

THIS NARRATIVE HARMS EVERYONE. ESPECIALLY BOYS AND MEN.

SO, WE’VE MADE A SHORT FILM EXPLAINING WHY HUMANS CRY; BIOLOGICALLY, SOCIOLOGICALLY, HISTORICALLY - AND QUESTIONING HOW IT BECAME STIGMATISED.

WE HOPE IT’LL HELP PEOPLE UNDERSTAND CRYING BETTER, TO RESIST IT LESS. AND GIVE THEM AN EXCUSE TO START CONVERSATIONS ABOUT MENTAL HEALTH AND MANAGING EMOTIONS.