COMMERCIAL WORK
Cultural Impact (2025)
COMMERCIAL WORK (Cultural Impact)
JPG
JPG
MP4
1m:39s
Cry Like a Guy - Movember
Unit9 Films
Raw Selection
| Title of Piece: | Cry Like a Guy |
|---|---|
| Client/Brand: | Movember |
| Production Company: | Unit9 Films |
| Director(s): | Anthony Rubinstein |
| Producer(s): | Benji Landman |
| Agency: | - |
| DoP: | Thomas English |
| Instagram Tag: | @ant.rubinstein @movember @kieranbew @thomas_english |
| Short Synopsis: | KIERAN BEW (HBO's 'House of the Dragon', Netflix's 'Warrior') leads us on an educational, emotional, gruff and goofy adventure through the hidden world of male tears. A feast for the feels. Crying is a natural physical reflex. But it’s become a source of shame. And an enemy of ‘manliness’. This narrative harms everyone. Especially boys and men. So, we’ve made a short film explaining why humans cry; biologically, sociologically, historically - and questioning how it became stigmatised. We hope it’ll help people understand crying better, to resist it less. And give them an excuse to start conversations about mental health and managing emotions. |
