COMMERCIAL WORK
(Craft: Direction)
PLAY FIRST - LEGO
ROAR
Raw Selection
Title of Piece:
|
PLAY FIRST |
Client/Brand:
|
LEGO |
Production Company:
|
ROAR |
Director(s):
|
Petr Dvorak |
Producer(s):
|
Adam Filus, Jiri Macek |
Agency:
|
Leo Burnett |
DoP:
|
Radim Strelka |
Instagram Tag: |
@dvorakpetr_ @radimstrelka @roarproduction.cz |
Short Synopsis: |
Play first, and suddenly everything feels easier. It’s not just fun—it rewires how we think, shifts how we see things, and helps us handle what comes next. This spot for LEGO is all about that. A celebration of play, a smash to the stereotypes, and a reminder that sometimes the smartest thing you can do… is play. |