Shortlist PLAY FIRST Commercial Work: Craft: Cinematography

CLIENT/BRANDLEGO

PRODUCTION COMPANYROAR

DIRECTOR(S)PETR DVORAK

PRODUCER(S)ADAM FILUS, JIRI MACEK

AGENCYLEO BURNETT

DOPRADIM STRELKA

INSTAGRAM TAG @DVORAKPETR_ @RADIMSTRELKA @ROARPRODUCTION.CZ

SHORT SYNOPSIS PLAY FIRST, AND SUDDENLY EVERYTHING FEELS EASIER. IT’S NOT JUST FUN—IT REWIRES HOW WE THINK, SHIFTS HOW WE SEE THINGS, AND HELPS US HANDLE WHAT COMES NEXT. THIS SPOT FOR LEGO IS ALL ABOUT THAT. A CELEBRATION OF PLAY, A SMASH TO THE STEREOTYPES, AND A REMINDER THAT SOMETIMES THE SMARTEST THING YOU CAN DO… IS PLAY.