COMMERCIAL WORK
Cultural Impact (2025)
COMMERCIAL WORK (Cultural Impact)
JPG
MP4
50s
We give buildings a future - ista SE
Vollmilch Commercials
Raw Selection
| Title of Piece: | We give buildings a future |
|---|---|
| Client/Brand: | ista SE |
| Production Company: | Vollmilch Commercials |
| Director(s): | Joschka Laukeninks |
| Producer(s): | Jürgen Joppen |
| Agency: | ista Creative Studio |
| DoP: | Stephan Burchardt |
| Editor: | Sabine Panek |
| Creative Director: | Bernd Claußen |
| Copywriter: | Tim Mitreuther |
| Visual Effects: | Electric Theatre Collective |
| Colour Grading: | Electric Colour |
| Animation: | Electric Studios |
| Costume Design: | Jo Ryan |
| Music Composer: | Not A Machine |
| Sound Design: | Mermade Sound |
| Short Synopsis: | We are ista. A market leader that hardly anyone knows. With a topic that annoys everyone: heating costs and saving energy. The task seems impossible: we want to make ourselves known as a brand and show how our smart and digital solutions can help millions of people save energy and CO2 in their homes. This is about more than peanuts. After all, buildings account for around one-third of Germany's energy consumption. And with every percentage of energy saved – for example, in heating – we can all avoid a lot of CO2. And that is our goal. With the first brand campaign in the entire industry, we are turning those who are both – the problem and the solution – into protagonists: houses. We are doing this in a way that would not exist without them: with murals – artworks on houses. Eight international artists have interpreted the theme for us with smart murals that encourage and inspire people to save energy. Wherever ista applies its expertise, these murals even come to life. In this way, we bring our brand essence - the sustainability of homes - to life. And show how ista solutions make a contribution to residents, buildings and the environment. We give buildings a future. We make this happen with products and services that help to reduce the CO2 emissions of buildings. We manage data and processes that make properties more climate-friendly, safer and more comfortable. The base for our products and services is digital. We ensure that we make it easy for everyone to switch to our sustainable technologies. This allows everyone to make their contribution to climate protection. |
| Extra Credit 1: | Head of Marketing & Brand: Nikolai Diepenbrock |
| Extra Credit 2: | Senior Account Manager: Katharina Kroy |
| Extra Credit 3: | Creative Director: Kin-Luen Shum |
| Extra Credit 4: | Digital Editor: Martin Trost |
