COMMERCIAL WORK
(Cultural Impact)
Dreht den Hass ab - HateAid
fivekit GmbH
Official Selection
|
Title of Piece:
|
Dreht den Hass ab |
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Client/Brand:
|
HateAid |
|
Production Company:
|
fivekit GmbH |
|
Director(s):
|
Ricardo Mählmann |
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Producer(s):
|
Ricardo Mählmann |
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Agency:
|
fivekit GmbH |
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DoP:
|
Christoph Gräfenstein |
| Instagram Tag: |
@fivekit @hateaid @ricmaeh |
| Short Synopsis: |
Set in a world dominated by digital algorithms, this metaphorical film transforms a social media platform into a relentless printing machine—churning out hate faster than it can be stopped. Through striking visual storytelling, it exposes how online hostility invades real life and questions the systems that fuel it. A culturally urgent reflection on the emotional cost of digital engagement and a call to reprogram the internet we all live in. |
JPG
JPG
MP4
2m:03s
