Canada Goose & Giants of Africa: Powerful Voice

COMMERCIAL WORK (Craft: Direction)

JPG

MP4 1m:12s

Title of Piece:	Canada Goose & Giants of Africa: Powerful Voice
Client/Brand:	Canada Goose & Giants of Africa
Production Company:	Ujiri Productions, EOP Films & WOE Studio
Director(s):	Jerome Riel
Producer(s):	Josiah Rothenberg
Agency:	Ujiri Productions
DoP:	Jerome Riel
Instagram Tag:	@woestudio___ @jeromeriel @giantsofafrica @canadagoose @eopfilms
Short Synopsis:	The Powerful Voices project was a unique collaboration between Canada Goose and Giants of Africa, blending storytelling, culture, and music to create an impactful narrative. Over the course of three months, our team worked closely with both organizations to craft a compelling creative vision that highlighted the strength of community and the importance of culture. Shot in Siaya County, Kenya, we focused on embedding authentic elements, including recording a real choir from the local school. This not only captured the rich cultural essence of the region but also brought their powerful voices to the forefront. We handled the entire post-production process, including editing, music composition, and sound design, ensuring every element resonated with the heart of the project. The film had a successful release at the Canada Goose store in Toronto's Eaton Centre, where it was celebrated for its emotional depth and cultural authenticity, leaving a lasting impact on viewers and the communities involved.