Shortlist IT TAKES ZERO EFFORT TO BE AVERAGE Personal Work: Cultural Impact

PRODUCTION COMPANYCREATECAP STUDIOS

DIRECTOR(S)RONNIE EKABA

PRODUCER(S)ABDOULAH M-JONES & KIMAYA SURTI

DOPMICHAEL TEBEBU

INSTAGRAM TAG @CREATECAPSTUDIOS @RONNIE.CZY @LUCEEALICEART @ABDOULAHMJONES @KIMAYA.SURTI.FILM @MICHAEL_TEBEBU @LUMINARYSTUDIOSVFX @DDAN_CREATIVE @ADLER.COLORIST

SHORT SYNOPSIS THE ADVERT FOR AIMS TO VISUALLY PORTRAY THE STRUGGLES WE FACE IN OUR PURSUIT OF PERFECTION AND JOURNEY TOWARD SELF-ACCEPTANCE. WE SEEK TO INSPIRE, EDUCATE AND INFORM VIEWERS TO EMBRACE THEIR IMPERFECTIONS AND THE SHARED HUMAN EXPERIENCES OF VULNERABILITY.