PERSONAL WORK

Meme, Myself and AI - Private Island
Private Island

Raw Selection

Title of Piece:	Meme, Myself and AI
Client/Brand:	Private Island
Production Company:	Private Island
Director(s):	Chris Boyle
Producer(s):	Helen Power, Áine O'Donnell
DoP:	Matt Fox
Instagram Tag:	@privateislandtv
Short Synopsis:	MEME, MYSELF AND AI is the third part of an anthology centred around AI and made with machine learning. We're proud that the earlier films in this series have been watched by millions of people, won awards and made headlines across the globe. Private Island and its director, Chris Boyle, have firmly established themselves as both thought leaders and practitioners in emerging AI technology. They have participated in multiple panels, delivered keynote speeches, and given interviews to international media outlets such as The Economist, The New York Times, Wired, and the BBC. Beyond thought leadership, they actively apply machine learning across a diverse range of disciplines—from creating commercials for companies like EE and Niantic to collaborating with Turner Prize-winning artist Gillian Wearing. With this anthology, we're learning how to use new tools and tell stories in exciting ways alongside exploring new visual aesthetics. In this concluding film, Private Island aims to deepen the conversation about AI by confronting the "monster in the mirror". Meme, Myself and AI is a mixed-media film that combines live-action footage alongside synthetic visuals, synthetic audio and traditional vfx. This continues the approach of the anthology's earlier films that form is function by actively employing technology in a playful fusion of contemporary culture and cutting-edge innovation.