Official Selection This Is Not A Drill Commercial Work: Cultural Impact

CLIENT/BRANDCALM (CAMPAIGN AGAINST LIVING MISERABLY)

PRODUCTION COMPANYCOMMON PEOPLE FILMS

DIRECTOR(S)KEVIN HUDSON

PRODUCER(S)ERIN SULLIVAN

AGENCYT&PM

DOPDOMINIC LAKE

INSTAGRAM TAG @COMMONPEOPLEFILMS @KEVINHUDSONFILM

SHORT SYNOPSIS THE PROJECT WITH CALM (CAMPAIGN AGAINST LIVING MISERABLY), THE BRITISH ARROWS’ YOUNG ARROWS AND T&PM IS A POWERFUL SERIES OF FILMS THAT FUSE DRILL MUSIC, COMEDY, AND LIFE-SAVING ADVICE.

THE FILMS AIM TO TREAT SUBTLE SIGNS OF SOMEONE IN TROUBLE LIKE IT’S AN EMERGENCY - DELIVERING SHARP LYRICS, IMPACTFUL MUSIC AND HUMOUR TO COVER OFF ALL THE SIGNS TO LOOK FOR IN CALM’S ‘WORRIED ABOUT SOMEONE’ GUIDE.

THE PROJECT INTENDS TO BREAK DOWN THE STIGMA AROUND MENTAL HEALTH AND EMPOWER PEOPLE TO HELP THOSE WHO NEED IT MOST. CALM’S RESEARCH SHOWS GEN Z ARE STRUGGLING TO OPEN UP ABOUT THEIR OWN MENTAL HEALTH, EVEN THOUGH THEY’RE CONFIDENT IN SUPPORTING OTHERS.