COMMERCIAL WORK
(Cultural Impact)
Titan Eye Plus - Titan Eye Plus
Absolute Productions
Raw Selection
|
Title of Piece:
|
Titan Eye Plus |
|
Client/Brand:
|
Titan Eye Plus |
|
Production Company:
|
Absolute Productions |
|
Director(s):
|
Amit Mishr |
|
Producer(s):
|
Prafull Sharma |
|
Agency:
|
Ogilvy India |
|
DoP:
|
Yash Kamat |
| Instagram Tag: |
@absolute_productions , Zahurqadir, metafella_ , prafull44 |
| Short Synopsis: |
The number of road fatalities in India involving truck drivers is over 1 in 3. Typically, truckers in India are reluctant to wear spectacles due to habitual and financial reasons. To address this gap, Titan Eye+ launched an on-ground campaign to provide free eye tests to truckers across India, along with necessary education. The video served as an awareness campaign to generate interest from the United Nations India and the National Highway Authority of India. Helping address over 42000 truckers who participated in the campaign. |
JPG
MP4
2m:46s
