Official Selection Zara 'Taxi' Commercial Work: Craft: Direction

CLIENT/BRANDZARA MAN

PRODUCTION COMPANYART + COMMERCE

DIRECTOR(S)JORDAN HALL

DOPMIKA ALTSKAN

INSTAGRAM TAG @JORDANTHOMAS @PRODN_ARTANDCOMMERCE @MIKAALTSKAN

SHORT SYNOPSIS JORDAN HALL RETURNS TO WRITE AND DIRECT THIS YEAR'S 'BACK TO WORK' CAMPAIGN FOR ZARA MAN. CAPTURED ON 35MM, THE FILM IS SET IN THE INTIMATE, ECLECTIC WORLD OF A NYC TAXI CAB OVER THE COURSE OF A SINGLE DAY. THE TAXI DRIVER, NAVIGATING THE CHAOTIC RHYTHMS OF THE CITY, SEEKS CONNECTIONS WITH HIS PASSENGERS. THE FILM EXPLORES THE HUMANITY BENEATH THE CITY'S HUSTLE, OFFERING GLIMPSES OF VULNERABILITY AMIDST THE FAST PACE OF URBAN LIFE.