COMMERCIAL WORK
(Craft: VFX/Animation)
Boots Christmas Advert 2024 | #MakeMagic - Boots
Radical Media
Raw Selection
Title of Piece:
|
Boots Christmas Advert 2024 | #MakeMagic |
Client/Brand:
|
Boots |
Production Company:
|
Radical Media |
Director(s):
|
Dave Meyers |
Producer(s):
|
Eleanor Hardcastle, Sam Holmes, Jim Bouvet, Ersan Beşkardeş |
Agency:
|
Hogarth / VML |
DoP:
|
Scott Cunningham |
Creative Director: |
Mara Vidal, Lucy Harrison, Emma Gallagher |
Visual Effects: |
Universal Production Partners (UPP) |
Colour Grading: |
Pavel Marko (UPP) |
Instagram Tag: |
@upp_advertising @davemeyers @radicalmedia |
Short Synopsis: |
In November 2024, Boots unveiled its festive campaign featuring Adjoa Andoh, renowned for her role in "Bridgerton," as Mrs. Claus. The advertisement offers a whimsical glimpse into Mrs. Claus's "werkshop," where she and her fashionable team of "elfluencers" prepare beauty gifts for the holiday season. This creative portrayal emphasizes the magic and effort behind Christmas preparations, highlighting Boots' extensive range of beauty products. |
Extra Credit 1: |
VFX Supervisor: Mario Dubec |
Extra Credit 2: |
VFX Producer: Jan Valter |
Extra Credit 3: |
VFX Project Coordinator: Albert Otevřel, Katarína Boháčová |