SHORT SYNOPSISOUR CONCEPT REVOLVES AROUND THE SUPERSTAR—NOT JUST A SHOE, BUT A DAILY MINDSET. BECAUSE BEING A SUPERSTAR IS MORE THAN A TITLE; IT’S A WAY OF LIFE, PERFECTLY EMBODIED BY THE ICONIC SILHOUETTE OF ADIDAS. A VERSATILE SHOE THAT FITS EVERY OCCASION, ANY TIME OF DAY, AND EVERYBODY NEEDS IN THEIR ROTATION.
VISUALLY, WE BRING THIS TO LIFE THROUGH A CLOSET FILLED WITH BLACK ADIDAS SUPERSTARS, ACTING AS THE NARRATIVE'S RED THREAD.
EACH PAIR OF SUPERSTARS IN THE CLOSET IS A WINDOW INTO THE STORY OF OUR PROTAGONIST.
EXTRA CREDIT 1SERVICE PRODUCTION: FILM FIXERS BALKAN