COMMERCIAL WORK
(New Generation Award)
Saucony - Balamii - Saucony
CANADA
Shortlist
|
Title of Piece:
|
Saucony - Balamii |
|
Client/Brand:
|
Saucony |
|
Production Company:
|
CANADA |
|
Director(s):
|
Joe Howat |
|
Producer(s):
|
Ayomide Alli |
|
Agency:
|
Havas Play |
|
DoP:
|
Ethan Lodge |
| Instagram Tag: |
@joe.howat @canadacanadacom |
| Short Synopsis: |
This commercial from agency Havas Play and director Joe Howat retreats to go forward. With the creative pulse of South London radio station Balamii, the campaign produced by CANADA for Saucony manages to make a sneaker from ’78 feel as relevant again. |