Shortlist Saucony - Balamii Commercial Work: New Generation Award

CLIENT/BRANDSAUCONY

PRODUCTION COMPANYCANADA

DIRECTOR(S)JOE HOWAT

PRODUCER(S)AYOMIDE ALLI

AGENCYHAVAS PLAY

DOPETHAN LODGE

INSTAGRAM TAG @JOE.HOWAT @CANADACANADACOM

SHORT SYNOPSIS THIS COMMERCIAL FROM AGENCY HAVAS PLAY AND DIRECTOR JOE HOWAT RETREATS TO GO FORWARD. WITH THE CREATIVE PULSE OF SOUTH LONDON RADIO STATION BALAMII, THE CAMPAIGN PRODUCED BY CANADA FOR SAUCONY MANAGES TO MAKE A SNEAKER FROM ’78 FEEL AS RELEVANT AGAIN.