Shortlist Volkswagen - Copla Commercial Work: Commercials and Branded Content - Short

CLIENT/BRANDVOLKSWAGEN

PRODUCTION COMPANYCANADA

DIRECTOR(S)PAU CARRETÉ

PRODUCER(S)SARA RENTERIA

AGENCYFUEGO CAMINA CONMIGO

DOPCARLES F. GALÍ

INSTAGRAM TAG @PAU_CARRETE @CANADACANADACOM

SHORT SYNOPSIS A GOLF IS NOT A GOLF UNTIL PEOPLE MAKE IT THEIR OWN, UNTIL THEY DRIVE IT AND LIVE IT. DIRECTOR PAU CARRETÈ SHOWS THE CAR EVOLVES AND TRANSFORMS WITH TIME AND EXPERIENCE, PASSING FROM BEING AN OBJECT TO BECOMING A SYMBOL THAT, WHEN INSTALLED IN THE COLLECTIVE IMAGINATION, ACQUIRES ITS ETERNITY. THE PIECE PRODUCED BY CANADA AND CREATED IN COLLABORATION WITH AGENCY FUEGO CAMINA CONMIGO IS AN EMOTIONAL JOURNEY THAT TRACES THE HISTORY OF THE GULF, CELEBRATING NOT ONLY ITS LONGEVITY BUT ALSO ITS CURRENT RELEVANCE. ESTÁ CON NOSOTROS, WE CONTINUE TO DO IT NUESTRO.