Shortlist MERCÈ24 - El noi de la mare Commercial Work: Commercials and Branded Content - Long

CLIENT/BRANDMERCÈ24

PRODUCTION COMPANYCANADA

DIRECTOR(S)NICOLÁS MÉNDEZ, LOPE SERRANO

PRODUCER(S)CHRISTY ALCARAZ MOYER

DOPPEPE GAY DE LIÉBANA

DIRECTOR OF PHOTOGRAPHY PEPE GAY DE LIÉBANA

PRODUCTION DESIGN ALEXANDRA JORDANA

EDITOR CARLOS FONT CLOS

VISUAL EFFECTS JANSEN

COLOUR GRADING MARC MORATO @METROPOLITANA

INSTAGRAM TAG @LOPESERRANOSOL @CANADACANADACOM

SOUND DESIGN ANGEL SOUND

SHORT SYNOPSIS MADE TO PROMOTE BARCELONA’S LA MERCÈ FESTIVAL, WHICH BRINGS TOGETHER IMPORTANT ASPECTS OF CATALAN CULTURE AND THE LATEST ARTISTIC MOVEMENTS.

THE IDEA WAS TO CREATE THE IMAGE OF A LITTLE BOY WHO CANNOT STOP CRYING BUT FINDS CALM WHEN DISCOVERING THE WONDERFUL THROUGH THE WINDOW OF HIS HOUSE, AN IMAGE THAT IS BOTH REAL AND FANTASTIC - A GIANT WHO WALKS THROUGH THE STREETS CELEBRATING - SEEMED TO US A BEAUTIFUL WAY TO EXALT THE VALUES OF THE CIVIC FESTIVAL, CONCERNING EVEN THOSE WHO CANNOT PARTICIPATE IN IT. ASTONISHED, THE BABY CALMS DOWN WHEN HE DISCOVERS SOMETHING EXTRAORDINARY AND MAGICAL.

EXTRA CREDIT 1 EXECUTIVE PRODUCER: ALBA BARNEDA