Official Selection SUMMONING Commercial Work: Craft: Direction

CLIENT/BRANDZALANDO

PRODUCTION COMPANYPOOLSIDE THEORY

DIRECTOR(S)PSTH

PRODUCER(S)VALENTIN FERTILLET / LÉO SATTIN

AGENCYSOCIALCLUB

DOPDOUWE HENNINK

INSTAGRAM TAG @_PSTH_ @YAGAMOTO @JAMESMASSIAH @DOUWEHENNINK @THEO.GOTTLIEB @MONONO.PARIS @DANIELJUNIORTHIBAUT @JULIENALARY_COLOR

SHORT SYNOPSIS ‘SUMMONING’ IS A VISIONARY FILM FOR THE ZALANDO X K-WAY CAPSULE COLLECTION, DESIGNED TO CAPTURE THE FLEETING CHAOS AND SERENE AFTERMATH OF A STORM TO EXPRESS THE LIBERTY OF MOVEMENTS AND THE PROTECTIVE FEELING OF WEARING THE COLLECTION.

THE RAW BEAUTY AND TRANSFORMATIVE ENERGY OF THIS STORM WAS BROUGHT TO LIFE WITH A STRONG CREATIVE COLLABORATION BETWEEN CHOREOGRAPH, STYLIST, POET, MUSIC PRODUCERS AND DIRECTORS.