Official Selection Super Hisir Commercial Work: Craft: Idea

CLIENT/BRANDHALEF ISTANBUL

PRODUCTION COMPANYPACIFICO / HALEF ISTANBUL

DIRECTOR(S)GABRIEL JUDUC

PRODUCER(S)SAMET ALTUNHAN, PIRIL ERDAVRAN

AGENCYPACIFICO.TV

DOPMEHMET AKIF BUDAK

DIRECTOR OF PHOTOGRAPHY MEHMET AKIF BUDAK

EDITOR GABRIEL JUDUC

CREATIVE DIRECTOR GABRIEL JUDUC

SCRIPT GABRIEL JUDUC / IULIA CROITORIU

COLOUR GRADING LUCIAN IORDAN

COSTUME DESIGN HALEF.TATLI & NOORISHEDNOURISHER

INSTAGRAM TAG COMISSIONED BY @HALEF.TATLI AND @NOORISHEDNOURISHER EXECUTIVE PRODUCER @SAMETALTUNHAN / @PIRILERDAVRAN PRODUCED BY @PACIFICO.TV DIRECTOR @GABRIELJUDUC

SHORT SYNOPSIS SÜPER HIŞIR IS A SHORT FILM THAT FOLLOWS A SISTER AND BROTHER VISITING THEIR PARENTS' HOMETOWN, DIYARBAKIR, RECONNECTING WITH THEIR ROOTS THROUGH FASHION AND MEMORY. WEARING PIECES FROM HALEF’S UPCYCLED COLLECTION—CRAFTED FROM FLOUR, SUGAR, AND PISTACHIO SACKS ONCE USED IN TRADITIONAL SWEET PRODUCTION—THEY EMBODY A FUSION OF PAST AND PRESENT. SET AGAINST DIYARBAKIR’S RICH ARCHITECTURE, THE FILM CAPTURES THE BEAUTY OF SUSTAINABILITY AND CULTURAL EVOLUTION. MORE THAN FASHION, SÜPER HIŞIR IS A POETIC TRIBUTE TO ANATOLIAN CRAFTSMANSHIP, HONORING TRADITION WHILE TRANSFORMING IT INTO A MODERN EXPRESSION OF IDENTITY AND INNOVATION.