COMMERCIAL WORK
Craft: Direction (2025)
COMMERCIAL WORK (Craft: Direction)


Moments become memories when they sting - Madmax
Fledge

Raw Selection
Title of Piece: | Moments become memories when they sting |
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Client/Brand: | Madmax |
Production Company: | Fledge |
Director(s): | Niklas Hugo |
Producer(s): | Roeland Jeangout & Diederik Jeangout |
Agency: | / |
DoP: | David Doom |
Instagram Tag: | @nxhugo @fledge.tv #madmax |
Short Synopsis: | Moments become memories when they sting. When life challenges you, you grow. It’s the things that hurt you that you remember. It’s the setbacks that make you who you are. This film is all about adding punch to your life for the spicy olive oil brand @madmax.spicy . We got 100% creative freedom on this one and it couldn’t be done without our phenomenal crew and cast who went all the way. Special mention to our client @maxdecok , who loved the idea of a broken packshot and was mad enough to tattoo the film’s baseline on his body. |