HIGHSNOBIETY Moncler Genius Teaser-Campaign

COMMERCIAL WORK (Craft: Idea)

JPEG

MP4 30s

Title of Piece:	HIGHSNOBIETY Moncler Genius Teaser-Campaign
Client/Brand:	Highsnobiety Moncler
Production Company:	RENEGAT BERLIN GmbH
Director(s):	Julia & Vincent
Producer(s):	Anka Gerbes
Agency:	Titel Media GmbH - Highsnobiety
DoP:	Julian Jonas Schmitt
Instagram Tag:	@renegatberlin @highsnobiety @moncler @juliaetvincent @julianjonas.s @carinadewhurst @theresagrs @ankagerbes @lilienemily.png @hart_davies
Short Synopsis:	Moncler City of Genius 2024 – Last Call at Berlin TXL In collaboration with Highsnobiety, we seized the final opportunity to shoot at the historic Berlin Tegel Airport (TXL) before its permanent closure. For Moncler’s City of Genius 2024 event in Shanghai—created with 10 global icons, including A$AP Rocky, Willow Smith, Nigo, and Rick Owens—we developed an exclusive online teaser campaign. The concept: waiting at TXL for their arrival, alongside their personal drivers, each styled in a Moncler look tailored to the respective celebrity. This setting allowed us to play with anticipation, mystery, and style, using the airport’s nostalgic atmosphere to heighten the sense of exclusivity and excitement. Designed exclusively for vertical formats, the campaign consisted of three distinct teaser parts, strategically distributed online to intrigue and engage audiences. Through disorienting yet captivating visuals, we crafted a digital-first experience that blurred the lines between reality and fashion storytelling—pushing the boundaries of perception and form.