SHORT SYNOPSISTHE CONCEPT OF THE ENGLISHMAN BEING KIDNAPPED AND TAKEN ON A TOUR OF FRANCE ALLOWED US TO CREATE A DYNAMIC, MULTICULTURAL FILM. IT OFFERED THE OPPORTUNITY TO EXPLORE A WIDE PALETTE OF COLOURS AND EMOTIONS. WE WANTED TO MAKE A FILM THAT WAS REPRESENTATIVE OF FRANCE AND OUR CONNECTION TO THIS CULTURE. KEEPING THE VIEWER’S ATTENTION IS A REAL CHALLENGE IN SUCH A SHORT TIME. SO, IN THIS SPOT, THE GOAL WAS NOT TO GIVE THE VIEWER TIME TO THINK OR EXPERIENCE A LULL—JUST LIKE WHAT OUR ENGLISHMAN GOES THROUGH, WE WANTED THE VIEWER TO BE HIT WITH A LOT AT ONCE. IT’S A TOUR DE FRANCE IN 2 MINUTES AND 20 SECONDS; IT NEEDS TO GO FAST, AND EVERY SEQUENCE HAS TO BE IMPACTFUL. SO YES, THERE ARE A LOT OF STRONG CAMERA MOVEMENTS, AND WHEN THE CAMERA IS STILL, THE STAGING ITSELF BRINGS SOMETHING QUICK AND INTENSE.
