Football à la française

COMMERCIAL WORK (Craft: Direction)

JPG

MP4 2m:31s

Title of Piece:	Football à la française
Client/Brand:	Ligue Française de football
Production Company:	Big Productions
Director(s):	Adrien Lagier & Roman Bellity
Producer(s):	Kasia Staniaszek
Agency:	Si Lee
DoP:	Antoine Cormier
Instagram Tag:	@bigprodparis @adrienlagier @romanbellity
Short Synopsis:	The concept of the Englishman being kidnapped and taken on a tour of France allowed us to create a dynamic, multicultural film. It offered the opportunity to explore a wide palette of colours and emotions. We wanted to make a film that was representative of France and our connection to this culture. Keeping the viewer’s attention is a real challenge in such a short time. So, in this spot, the goal was not to give the viewer time to think or experience a lull—just like what our Englishman goes through, we wanted the viewer to be hit with a lot at once. It’s a Tour de France in 2 minutes and 20 seconds; it needs to go fast, and every sequence has to be impactful. So yes, there are a lot of strong camera movements, and when the camera is still, the staging itself brings something quick and intense.