Shortlist Barbie x Butrich Commercial Work: Craft: Costume Styling

CLIENT/BRANDBUTRICH

PRODUCTION COMPANYMORBO

DIRECTOR(S)JULES BAY

PRODUCER(S)JULES BAY, JESSICA BUTRICH, ABEL BENTIN, XIMENA TALAVERA, ALEXANDRA TOLEDO, KIMBERLEY VELASQUEZ

AGENCYMORBO

DOPCHRISTIAN VALERA

DIRECTOR OF PHOTOGRAPHY CHRISTIAN VALERA

PRODUCTION DESIGN JULES BAY ALEXANDRA TOLEDO AND ABEL BENTIN

EDITOR RODOLFO MUÑANTE

CREATIVE DIRECTOR JULES BAY

SCRIPT FRANCO PARODI & JULES BAY

COPYWRITER JULES BAY & ALEXANDRA TOLEDO

COLOUR GRADING RODOLFO MUÑANTE

COSTUME DESIGN JULES BAY, JESSICA BUTRICH & PALOMA ZIMMERMANN

MUSIC COMPOSER CHARLIE XCX

INSTAGRAM TAG @JULESBAYSEAS @JESSICABUTRICH @MORBO.STUDIO #BARBIEXBUTRICH

PROPS STYLIST JULES BAY, ABEL BENTIN & PALOMA ARRIETA

SHORT SYNOPSIS IN THE BARBIE X BUTRICH COMMERCIAL, DIRECTED BY JULES BAY SEAS, THE PERUVIAN DESIGNER JESSICA BUTRICH'S BOUTIQUE IS MAGICALLY TRANSFORMED INTO A DREAM BARBIE HOUSE. THE SPACE, DESIGNED BY BAY SEAS, BECOMES A VIBRANT, PLAYFUL SETTING WHERE FASHION MEETS FANTASY. THE COMMERCIAL SHOWCASES A DIVERSE CAST OF LATINA BARBIES, CELEBRATING INCLUSIVITY AND BEAUTY IN ALL FORMS. STYLED AS A DYNAMIC MUSIC VIDEO, THE PIECE CAPTURES THE ESSENCE OF THE BARBIE BRAND WHILE HIGHLIGHTING BUTRICH'S UNIQUE DESIGNS. THE SET WAS ALSO OPENED TO THE PUBLIC FOR TEN DAYS, ALLOWING FANS TO IMMERSE THEMSELVES IN THE COLORFUL WORLD CREATED FOR THE CAMPAIGN. THE COMMERCIAL PREMIERED IN THEATERS, COINCIDING WITH THE GLOBAL RELEASE OF BARBIE THE MOVIE.

EXTRA CREDIT 1 PRODUCTION COMPANY: MORBO STUDIO

EXTRA CREDIT 2 ASSISTANT DIRECTOR: FRANCO PARODI GOLD

EXTRA CREDIT 3 SET DESIGNERS: JULES BAY & ABEL BENTIN

EXTRA CREDIT 4 ART DIRECTOR PROPS: PALOMA ARRIETA

EXTRA CREDIT 5 EXECUTIVE PRODUCER: JESSICA BUTRICH