COMMERCIAL WORK (Commercials and Branded Content - Short)

Barbie x Butrich - MORBO - Butrich JPG
Barbie x Butrich - MORBO - Butrich JPG
Barbie x Butrich - MORBO - Butrich VIMEO 1m:05s

Barbie x Butrich - Butrich
MORBO

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Barbie x Butrich - Butrich - MORBO

Official Selection

Title of Piece: Barbie x Butrich
Client/Brand: Butrich
Production Company: MORBO
Director(s): Jules Bay
Producer(s): Jules Bay, Jessica Butrich, Abel Bentin, Ximena Talavera, Alexandra Toledo, Kimberley Velasquez
Agency: Morbo
DoP: Christian Valera
Director of Photography: Christian Valera
Production Design: Jules Bay Alexandra Toledo and Abel Bentin
Editor: Rodolfo Muñante
Creative Director: Jules Bay
Script: Franco Parodi & Jules Bay
Copywriter: Jules Bay & Alexandra Toledo
Colour Grading: Rodolfo Muñante
Costume Design: Jules Bay, Jessica Butrich & Paloma Zimmermann
Music Composer: Charlie XCX
Instagram Tag: @julesbayseas @jessicabutrich @morbo.studio #BarbiexButrich
Props Stylist: Jules Bay, Abel Bentin & Paloma Arrieta
Short Synopsis: In the Barbie x Butrich commercial, directed by Jules Bay Seas, the Peruvian designer Jessica Butrich's boutique is magically transformed into a dream Barbie house. The space, designed by Bay Seas, becomes a vibrant, playful setting where fashion meets fantasy. The commercial showcases a diverse cast of Latina Barbies, celebrating inclusivity and beauty in all forms. Styled as a dynamic music video, the piece captures the essence of the Barbie brand while highlighting Butrich's unique designs. The set was also opened to the public for ten days, allowing fans to immerse themselves in the colorful world created for the campaign. The commercial premiered in theaters, coinciding with the global release of Barbie the movie.
Extra Credit 1: Production Company: Morbo Studio
Extra Credit 2: Assistant Director: Franco Parodi Gold
Extra Credit 3: Set Designers: Jules Bay & Abel Bentin
Extra Credit 4: Art Director Props: Paloma Arrieta
Extra Credit 5: Executive Producer: Jessica Butrich
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