Official Selection FATHERS DAY IGUATEMI Commercial Work: Commercials and Branded Content - Short

CLIENT/BRANDIGUATEMI

PRODUCTION COMPANYTHE BOX

DIRECTOR(S)ENRICO BEER BOIMOND

PRODUCER(S)STELLA SETTE

AGENCYDAVID

DOPLUCAS BONOLO

INSTAGRAM TAG @ENRICOBEERBOIMOND @IGUATEMI

SHORT SYNOPSIS IGUATEMI IS SÃO PAULO’S EPICENTRE OF ALL THINGS LUXURY AND STYLE, INCLUDING GASTRONOMY, APPAREL, ACCESSORIES, JEWELLERY AND WATCHES, ELECTRONICS AND ART. TO THEM, FATHER’S DAY, WHICH FALLS YEARLY FALLS ON THE SECOND SUNDAY OF AUGUST, SHOULDN’T BE A CHEESY CELEBRATION, BUT MAYBE A CHANCE TO REMIND OURSELVES OF THE FRIEND WE HAVE IN OUR DADS.
TO CREATE THIS STORY, THREE MODELS BROUGHT THEIR DADS ALONG TO THE STUDIO. THEN, BASED ON THEIR COMMON INTEREST AND ACTIVITIES THEY SHARE, THE TEAM HAS PUT TOGETHER A SERIES OF DYNAMIC MOVING IMAGERY AND SOUND, WITH A BESPOKE SOUNDTRACK, AND UNIQUE LENSES, LIGHTING AND STYLING. THE RESULT IS A MODERN, DYNAMIC CELEBRATION OF DADS AS FRIENDS - THE ONES WE LOVE TO SPEND TIME WITH.