COMMERCIAL WORK (Craft: Production Design)

KAHLÚA 'GASP' - Birth - KAHLÚA JPG
KAHLÚA 'GASP' - Birth - KAHLÚA MP4 15s

KAHLÚA 'GASP' - KAHLÚA
Birth

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KAHLÚA 'GASP' - KAHLÚA - Birth

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Title of Piece: KAHLÚA 'GASP'
Client/Brand: KAHLÚA
Production Company: Birth
Director(s): Rodrigo Valdes
Producer(s): Hugo Legrand Nathan
Agency: Wieden+Kennedy London
DoP: Arnau Valls Colomer
Instagram Tag: @birth_productions @elrodrigovaldes @wk_ldn @hugonathan2hbirth
Short Synopsis: Salma Hayek stars in a bold new campaign for Pernod Ricard's coffee liqueur brand, Kahlúa, titled "Gasp." The campaign, inspired by Latin American telenovelas, urges viewers to replace dull drinks with exciting options like a Kahlúa espresso martini. In one 15-second spot, a family dinner becomes thrilling with the arrival of espresso martinis and Kahlúa-drizzled sundaes, climaxing with Hayek, in a red gown, declaring, "Friday called. It’s bored of wine."
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