COMMERCIAL WORK
Craft: Production Design (2024)
COMMERCIAL WORK (Craft: Production Design)
JPG
MP4
15s
KAHLÚA 'GASP' - KAHLÚA
Birth
Official Selection
Title of Piece: | KAHLÚA 'GASP' |
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Client/Brand: | KAHLÚA |
Production Company: | Birth |
Director(s): | Rodrigo Valdes |
Producer(s): | Hugo Legrand Nathan |
Agency: | Wieden+Kennedy London |
DoP: | Arnau Valls Colomer |
Instagram Tag: | @birth_productions @elrodrigovaldes @wk_ldn @hugonathan2hbirth |
Short Synopsis: | Salma Hayek stars in a bold new campaign for Pernod Ricard's coffee liqueur brand, Kahlúa, titled "Gasp." The campaign, inspired by Latin American telenovelas, urges viewers to replace dull drinks with exciting options like a Kahlúa espresso martini. In one 15-second spot, a family dinner becomes thrilling with the arrival of espresso martinis and Kahlúa-drizzled sundaes, climaxing with Hayek, in a red gown, declaring, "Friday called. It’s bored of wine." |