COMMERCIAL WORK
Craft: Use of Sound & Music (2024)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPG
MP4
1m:00s
BEYOND - Jordan Brand
Birth
Shortlist
Title of Piece: | BEYOND |
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Client/Brand: | Jordan Brand |
Production Company: | Birth |
Director(s): | Illimitéworld |
Producer(s): | Hugo Legrand Nathan |
Agency: | Uncommon Creative Studio |
DoP: | Mathias Boucard |
Instagram Tag: | @illimiteworld @birth_productions @uncommon.creative.studio @hugonathan2hbirth |
Short Synopsis: | Michael Jordan, the NBA legend, is featured in a Jordan Brand campaign titled "Beyond." Set on an indoor basketball court in Paris, the campaign shows Jordan alongside young athletes, symbolizing hope and joy for a promising future. It reflects on the historic moment 39 years ago when Jordan wore the first Air Jordans, defying NBA rules and starting his legendary career. The campaign emphasizes the importance of believing in oneself to achieve greatness. |