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BEYOND - Jordan Brand
Birth

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BEYOND - Jordan Brand - Birth

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Title of Piece: BEYOND
Client/Brand: Jordan Brand
Production Company: Birth
Director(s): Illimitéworld
Producer(s): Hugo Legrand Nathan
Agency: Uncommon Creative Studio
DoP: Mathias Boucard
Instagram Tag: @illimiteworld @birth_productions @uncommon.creative.studio @hugonathan2hbirth
Short Synopsis: Michael Jordan, the NBA legend, is featured in a Jordan Brand campaign titled "Beyond." Set on an indoor basketball court in Paris, the campaign shows Jordan alongside young athletes, symbolizing hope and joy for a promising future. It reflects on the historic moment 39 years ago when Jordan wore the first Air Jordans, defying NBA rules and starting his legendary career. The campaign emphasizes the importance of believing in oneself to achieve greatness.
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