Shortlist BEYOND Commercial Work: Craft: Editing

CLIENT/BRANDJORDAN BRAND

PRODUCTION COMPANYBIRTH

DIRECTOR(S)ILLIMITÉWORLD

PRODUCER(S)HUGO LEGRAND NATHAN

AGENCYUNCOMMON CREATIVE STUDIO

DOPMATHIAS BOUCARD

INSTAGRAM TAG @ILLIMITEWORLD @BIRTH_PRODUCTIONS @UNCOMMON.CREATIVE.STUDIO @HUGONATHAN2HBIRTH

SHORT SYNOPSIS MICHAEL JORDAN, THE NBA LEGEND, IS FEATURED IN A JORDAN BRAND CAMPAIGN TITLED "BEYOND." SET ON AN INDOOR BASKETBALL COURT IN PARIS, THE CAMPAIGN SHOWS JORDAN ALONGSIDE YOUNG ATHLETES, SYMBOLIZING HOPE AND JOY FOR A PROMISING FUTURE. IT REFLECTS ON THE HISTORIC MOMENT 39 YEARS AGO WHEN JORDAN WORE THE FIRST AIR JORDANS, DEFYING NBA RULES AND STARTING HIS LEGENDARY CAREER. THE CAMPAIGN EMPHASIZES THE IMPORTANCE OF BELIEVING IN ONESELF TO ACHIEVE GREATNESS.