COMMERCIAL WORK
(Cultural Impact)
New Wohlstand - Initiative Regenrative Marktwirtschaft e.V.
Hamburg Media School
Raw Selection
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Title of Piece:
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New Wohlstand |
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Client/Brand:
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Initiative Regenrative Marktwirtschaft e.V. |
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Production Company:
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Hamburg Media School |
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Director(s):
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Lasse Buchhop |
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Producer(s):
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Daria Pavlova |
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DoP:
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Tom C. Dux |
| Short Synopsis: |
What does prosperity mean to you? Does it mean having a lot of money and driving an expensive car? Or does it mean spending time with friends and family? The spot shows three everyday situations that everyone can relate to. Viewers experience the contrast between the true values that are important to us and the common interpretations of these values. The commercial uses paradoxes to show that superficial activities like shopping do not necessarily align with deeper values such as community, recognition, and freedom of choice. These apparent dissonances are resolved through sudden cuts, transforming the situations into new contexts while keeping interpersonal relationships intact. The message is that true values exist independently of external activities. And that changing the external habits of "old" prosperity is just as simple as attaining these values |
JPG
MOV
1m:00s
