Shortlist Muttertag Remix 2023 Commercial Work: New Generation Award

CLIENT/BRANDDEICHMANN

PRODUCTION COMPANYFIRST DOT

DIRECTOR(S)MAX FOLKE PROTHMANN

PRODUCER(S)ESTEBAN GONZÁLEZ LUNA GUTIÉRREZ

AGENCYACCENTURE SONG

DOPJEAN PIERRE PELLISSIER

INSTAGRAM TAG @FIRSTDOTPICTURES @MAXFOLKE @BITSBYJP @ACCENTURESONG @DEICHMANN_SCHUHE @ESTEBANGLEZLUNA

SHORT SYNOPSIS MOTHERS ACCOMPLISH A LOT. EVERY DAY. BUT THEY ARE RARELY APPRECIATED ENOUGH. WITH THE CURRENT SOCIAL MEDIA CAMPAIGN IN VIEW OF MOTHER’S DAY ON MAY 14, DEICHMANN ADVOCATES FOR MORE APPRECIATION AND PRESENTS A HUMOROUS VIDEO WITH EARWORM POTENTIAL ON INSTAGRAM, FACEBOOK, AND TIKTOK, WITH A WINK.