SHORT SYNOPSISTHIS STORY IS ABOUT THE GAME, ABOUT DESIRES, ABOUT EMBLEMS, ABOUT TIME IN THE STADIUM, ABOUT VICTORIES AND DEFEATS, ABOUT LIFE, ABOUT SPORTS, ABOUT CHEERING, ABOUT LOVE, ABOUT BIRTH, ABOUT A FAVORITE SHIRT, ABOUT A FAVORITE CLUB OF LIFE. WE WANTED TO CREATE A MANIFESTO THAT WOULD WORK ON ABSOLUTELY ALL LEVELS, RECALL IMPORTANT MOMENTS IN HISTORY, SHOW REAL EMOTIONS, AND LEAD THE VIEWER THROUGH GENERATIONS. OUR TASK WAS TO CREATE A CAMPAIGN THAT WOULD BE AN INSPIRATION FOR OTHERS, MAKE THE MEANINGS EVEN DEEPER, MORE EMOTIONAL AND EMPHASIZE THE TONE OF VOICE OF PUMA AND SHAKHTAR FC OF THE NEW ERA.
