SHORT SYNOPSISASTERISK BECAME THE KEY COMMUNICATION SYMBOL OF 2022-2023 AND IS A PART OF THE NEW RUSSIAN LANGUAGE, REPLACING EVERYTHING THAT WE CAN’T SAY (INCLUDING TEAM NAMES).
WE CHANGED THE TRADITIONAL HEROINE — THE CHRISTMAS TREE — IN THE TRADITIONAL NEW YEAR'S SONG TO REFLECT THE SYMBOL OF THIS YEAR.
WE TOOK A TRADITIONAL NEW YEAR CAROL, A STORY OF A CHRISTMAS TREE, BUT MADE IT A STORY OF THE ENDING YEAR'S SYMBOL INSTEAD.
WE ALSO DEVELOPED A TRANSLATOR FOR THE NEW LANGUAGE TO HELP EXPRESS THE WISHES WE REALLY WANTED TO SHARE USING A SPECIAL PLATFORM. THUS ENCRYPTED, THESE SEASON’S GREETINGS FLOODED THE NET.
FOR OUR COLLEAGUES AND PARTNERS, WE DEVISED UNIQUE GIFTS AND, TO REPLACE THE TRADITIONAL STAR, A MORE APPROPRIATE CHRISTMAS TREE TOP DECORATION.
