COMMERCIAL WORK

Asterisk - RoRe (ex Publicis Groupe Russia)
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Shortlist

Title of Piece:	Asterisk
Client/Brand:	RoRe (ex Publicis Groupe Russia)
Production Company:	**********
Director(s):	******* *******
Producer(s):	***** *******
Agency:	****
DoP:	***** *******
Director of Photography:	******* *******
Editor:	**** ***
Creative Director:	******* *****
Copywriter:	******** **********
Animation:	******* ********
Music Composer:	**** ************
Instagram Tag:	#zvezdochka #asterisk #happynewyear #newyear
Short Synopsis:	Asterisk became the key communication symbol of 2022-2023 and is a part of the new Russian language, replacing everything that we can’t say (including team names). We changed the traditional heroine — the Christmas tree — in the traditional New Year's song to reflect the symbol of this year. We took a traditional New Year carol, a story of a Christmas tree, but made it a story of the ending year's symbol instead. We also developed a translator for the new language to help express the wishes we really wanted to share using a special platform. Thus encrypted, these Season’s Greetings flooded the Net. For our colleagues and partners, we devised unique gifts and, to replace the traditional star, a more appropriate Christmas tree top decoration.