SHORT SYNOPSISTHE MERRELL CAMPAIGN LAUNCHED IN APRIL WAS CALLED “GOOD THINGS AWAIT.” THE INSIGHT THERE WAS: WE ARE GROWING UP WITH A GENERATION OF CONSUMERS THAT ARE HIGHLY STRESSED, ANXIOUS AND VERY PRESSURED FROM EVERYTHING FROM A SOCIO-ECONOMIC STANDPOINT TO THE WORLD AROUND THEM. AND THEY LOOK AT NATURE AS ALMOST A REPRIEVE… THE CAMPAIGN IS PREDICATED ON THE FACT THAT MERRELL EXCITES AND CHALLENGES CONSUMERS TO COME STEP OUTSIDE… AND EXPERIENCE JOY THROUGH THE LENS OF NATURE.
EXTRA CREDIT 1CMO - PALLAV TAMASKAR
EXTRA CREDIT 2VP, BRAND MARKETING - LINDSEY LINDEMULDER
EXTRA CREDIT 3SENIOR BRAND MARKETING MANAGER - KENNETH WEISER
EXTRA CREDIT 4ASSOCIATE CREATIVE DIRECTOR - BURKE DI PIAZZA
