COMMERCIAL WORK
Commercials and Branded Content - Short (2024)
COMMERCIAL WORK (Commercials and Branded Content - Short)
JPG
MP4
1m:59s
Match Saver - Gatorade
Mama Hungara
Raw Selection
| Title of Piece: | Match Saver |
|---|---|
| Client/Brand: | Gatorade |
| Production Company: | Mama Hungara |
| Director(s): | Federico Garcia Rico |
| Producer(s): | Juan Saravia |
| Agency: | Springtime |
| DoP: | Enzo Codaro |
| Instagram Tag: | @mamahungara @fedegarciar |
| Short Synopsis: | The Gatorade Match Saver App is more than a great idea, it’s a smart solution to connect people who are missing a player with those who want to play and for some reason they don’t have someone to play with. It's like Tinder for sports! What happens when a player drops out at the last minute? We’ve all been there. The campaign has a playful tone and pokes fun at those WhatsApp messages where someone bails on the game, blaming work, feeling sick, or making up an excuse involving family, while the rest of the players are left hanging on the courts. The brand's powerful insight is to be much closer to amateur athletes. Match Saver is a clear solution executed in a useful and relevant ecosystem. The App can be downloaded in Argentina and soon in every country in LATAM from the Apple Store or Google Play or by scanning QR codes at tennis courts, soccer fields, paddle tennis courts, basketball courts, and hockey fields. |
