COMMERCIAL WORK
Craft: Direction (2024)
COMMERCIAL WORK (Craft: Direction)
JPG
YOUTUBE
1m:21s
La Révolution - Citröen
Stink Films
Shortlist
| Title of Piece: | La Révolution |
|---|---|
| Client/Brand: | Citröen |
| Production Company: | Stink Films |
| Director(s): | Fredrik Bond |
| Producer(s): | Alicia Richards |
| Agency: | BETC Paris |
| DoP: | Potier Arnaud |
| Production Design: | Fritjof Granström |
| Editor: | Patric Ryan |
| Colour Grading: | Jean-Clément Soret & Matthieu Toullet @ Company 3 |
| Music Composer: | David Bowie |
| Instagram Tag: | @citroen @fredrikbondvenice @stinkfilms @stink_paris @la_pac @betcparis |
| Short Synopsis: | Citroën takes aim at the elite in revolutionary-themed campaign for the new ë-c3 For too long, electric cars have been the exclusive domain of the ultra-wealthy or the eco-virtuous, priced far beyond the reach of ordinary people. But now, Citroën is breaking down barriers with the introduction of the ë-C3. In a whimsical, epic campaign directed by iconic director Fredrik Bond, a daring group of rebels crashes an ultra-lavish garden party to seize a fleet of ë-C3s from a crowd of wig-wearing, cake-eating elites. Against the backdrop of David Bowie’s "Suffragette City," the rebels navigate a series of absurd security measures – polo players, a barrage of golf balls, and a haphazardly tossed tennis net – as the elites desperately try to keep electric cars out of the hands of the masses. |
| Extra Credit 1: | Line Producer: Clémentine Tatin |
| Extra Credit 2: | Creative Director: Nicholas Bakshi |
| Extra Credit 3: | EXECUTIVE PRODUCERS: Helène Ségol, Jérome Denis |
| Extra Credit 4: | STYLIST: Zsófia Ferencz |
