SHORT SYNOPSISCITROËN TAKES AIM AT THE ELITE IN REVOLUTIONARY-THEMED CAMPAIGN FOR THE NEW Ë-C3
FOR TOO LONG, ELECTRIC CARS HAVE BEEN THE EXCLUSIVE DOMAIN OF THE ULTRA-WEALTHY OR THE ECO-VIRTUOUS, PRICED FAR BEYOND THE REACH OF ORDINARY PEOPLE. BUT NOW, CITROËN IS BREAKING DOWN BARRIERS WITH THE INTRODUCTION OF THE Ë-C3.
IN A WHIMSICAL, EPIC CAMPAIGN DIRECTED BY ICONIC DIRECTOR FREDRIK BOND, A DARING GROUP OF REBELS CRASHES AN ULTRA-LAVISH GARDEN PARTY TO SEIZE A FLEET OF Ë-C3S FROM A CROWD OF WIG-WEARING, CAKE-EATING ELITES. AGAINST THE BACKDROP OF DAVID BOWIE’S "SUFFRAGETTE CITY," THE REBELS NAVIGATE A SERIES OF ABSURD SECURITY MEASURES – POLO PLAYERS, A BARRAGE OF GOLF BALLS, AND A HAPHAZARDLY TOSSED TENNIS NET – AS THE ELITES DESPERATELY TRY TO KEEP ELECTRIC CARS OUT OF THE HANDS OF THE MASSES.
EXTRA CREDIT 1LINE PRODUCER: CLÉMENTINE TATIN
EXTRA CREDIT 2CREATIVE DIRECTOR: NICHOLAS BAKSHI
EXTRA CREDIT 3EXECUTIVE PRODUCERS: HELÈNE SÉGOL, JÉROME DENIS
