Official Selection Telekom „The Power of a Comment“ Commercial Work: Craft: Use of Sound & Music

CLIENT/BRANDDEUTSCHE TELEKOM

PRODUCTION COMPANYZAUBERBERG PRODUCTIONS GMBH

DIRECTOR(S)STEVE AYSON

PRODUCER(S)KATRIN ZILLIGER, ANDREA ROMAN-PERSE, FRANK SIEGL, NINA ICKS

AGENCYSAATCHI & SAATCHI GMBH

DOPHOYTE VAN HOYTEMA

DIRECTOR OF PHOTOGRAPHY HOYTE VAN HOYTEMA

EDITOR BOBBY GOOD, ELISE BUTT, FELIX DRAWE

CREATIVE DIRECTOR TOMAS TULINIUS, STEPHAN SCHÄFER

INSTAGRAM TAG @ZAUBERBERGPRODUCTIONS @STEVEAYSON @HOYTEISBAE @ANDREAROMANPERSE @DONSIEGL

SOUND DESIGN MILÁN TUSKA

SHORT SYNOPSIS A YOUNG WOMAN IS STANDING ON THE EDGE OF A ROOFTOP, READY TO JUMP. A GUT-WRENCHING IMAGE. WE SEE THE HAUNTING EXPRESSION OF DECISIVENESS ON HER FACE. BUT SOMETHING IS OFF. AS SHE STEPS BACK FROM THE EDGE, SHAKY, WE REALIZE: EVERYTHING WE SEE IS MOVING BACKWARDS. FROM THE ROOF, WE FOLLOW HER BACK INTO HER LIFE, WITNESSING THE PAIN SHE’S HAD TO ENDURE, ONE HATE COMMENT AT A TIME, ONLY BECAUSE SHE DECIDED TO DO WHAT COUNTLESS OTHERS DO: EXPRESSING HERSELF ON SOCIAL MEDIA. WHILE SHE RE-WATCHES HER VIDEO OVER AND OVER AGAIN, WE SEE REAL HATE COMMENTS COMING IN. SHE TRIES TO COPE WITH ALL THE HATE THAT POPS UP, IT’S GETTING LESS AND LESS AS WE GO BACK IN TIME. UP UNTIL SHE POSTS THAT VIDEO. AND SOMEONE ELSE SEES IT – AND MAKES A DECISION. AND THUS REWRITES THE WHOLE STORY.