COMMERCIAL WORK
Craft: Use of Sound & Music (2024)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPG
MP4
1m:16s
Kärcher "Beautiful Insanity" - Kärcher
Zauberberg Productions GmbH
Official Selection
Title of Piece: | Kärcher "Beautiful Insanity" |
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Client/Brand: | Kärcher |
Production Company: | Zauberberg Productions GmbH |
Director(s): | King She |
Producer(s): | Juliane Ellrich, Andrea Roman-Perse, Frank Siegl, Juliane Geusendam |
Agency: | antoni Berlin GmbH |
DoP: | Konstantin Mazov |
Director of Photography: | Konstantin Mazov |
Editor: | Robert Lopuski, Matthias Graatz |
Instagram Tag: | @zauberbergproductions @kingshe.co @konstantin_mazov @jllrch @andrearomanperse @donsiegl |
Sound Design: | Robert Lopuski & Supreme Music GmbH |
Short Synopsis: | The Scene opens with a man, overwhelmed and exhausted from cleaning, about to give up. Miraculously, his mop flies back into his hand, reminiscent of Thor's hammer, reigniting his energy. As a motivating beat drops, his cleaning motions transform into an almost professional dance routine. Soon, his girlfriend joins the frenzied choreography with a vacuum cleaner, and together they perform increasingly energetic and wild dance moves. The climax hits when a vacuum bag bursts, momentarily enveloping them in a dramatic dust cloud. As the music fades, the two protagonists emerge from the cloud, exhausted but hopeful. The tagline "Don't let cleaning make you crazy" appears. In the closing scene, they relax on a sofa, watching a Kärcher robotic vacuum leave a sparkling trail on the floor, providing a satisfying end to the energetic escapade, with music playing a pivotal role in driving the narrative. |