COMMERCIAL WORK

IKEA "Farewell" - IKEA Germany
Zauberberg Productions GmbH x The Sweetshop

Official Selection

Title of Piece:	IKEA "Farewell"
Client/Brand:	IKEA Germany
Production Company:	Zauberberg Productions GmbH x The Sweetshop
Director(s):	Mark Albiston
Producer(s):	Frank Siegl, Andrea Roman-Perse, Florian Poltz
Agency:	thjnk Berlin
DoP:	Kasper Wind
Director of Photography:	Kasper Wind
Production Design:	Kirsten Garbade
Creative Director:	Sabine Kuckuck
Instagram Tag:	@zauberbergproductions @markalbiston @kasperwinddp @donsiegl @andrearomanperse
Short Synopsis:	In the charming commercial the story begins with a poignant scene as a young woman tearfully moves out of her parents' home, receiving warm embraces from them. As she enters the car, where her friend—or possibly future roommate—waits, the atmosphere shifts from somber to hopeful. With the car packed and the engine starting, both the young women and the parents gradually recognize the exciting possibilities of the new phase in life. As the narrative unfolds, the mood lightens further when the young women furnish their new space with stylish and affordable IKEA furniture. The commercial masterfully balances nostalgia with light-hearted moments, largely thanks to a brilliant cast. This IKEA advertisement captures the emotional journey of moving out and the joy of creating a new home, emphasizing the functional and emotional value of IKEA's offerings in young adults' lives.