COMMERCIAL WORK

Telekom „The Power of a Comment“ - Deutsche Telekom
Zauberberg Productions GmbH

Raw Selection

Title of Piece:	Telekom „The Power of a Comment“
Client/Brand:	Deutsche Telekom
Production Company:	Zauberberg Productions GmbH
Director(s):	Steve Ayson
Producer(s):	Katrin Zilliger, Andrea Roman-Perse, Frank Siegl, Nina Icks
Agency:	Saatchi & Saatchi GmbH
DoP:	Hoyte van Hoytema
Director of Photography:	Hoyte van Hoytema
Editor:	Bobby Good, Elise Butt, Felix Drawe
Creative Director:	Tomas Tulinius, Stephan Schäfer
Instagram Tag:	@zauberbergproductions @steveayson @hoyteisbae @andrearomanperse @donsiegl
Sound Design:	Milán Tuska
Short Synopsis:	A young woman is standing on the edge of a rooftop, ready to jump. A gut-wrenching image. We see the haunting expression of decisiveness on her face. But something is off. As she steps back from the edge, shaky, we realize: everything we see is moving backwards. From the roof, we follow her back into her life, witnessing the pain she’s had to endure, one hate comment at a time, only because she decided to do what countless others do: expressing herself on social media. While she re-watches her video over and over again, we see real hate comments coming in. She tries to cope with all the hate that pops up, it’s getting less and less as we go back in time. Up until she posts that video. And someone else sees it – and makes a decision. And thus rewrites the whole story.