COMMERCIAL WORK
Craft: Direction (2024)
COMMERCIAL WORK (Craft: Direction)
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Experience - Maison The Astrid
Allez Films
Official Selection
Title of Piece: | Experience |
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Client/Brand: | Maison The Astrid |
Production Company: | Allez Films |
Director(s): | Salman AlMunefi |
Producer(s): | Abdullah AlMannaei |
Agency: | Lead Solution |
DoP: | Mohammad Rouf |
Director of Photography: | Mohammad Rouf |
Script: | Mariam AlEbrahim |
Colour Grading: | Nacho Aveille |
Instagram Tag: | @salmanfilms @madebylead @allez.film |
Sound Design: | Ayo Douson |
Short Synopsis: | Our film takes an intimate approach, centering around our main character, Mariam, a passionate designer immersed in the world of Maison d’Astrid. Through a heartfelt voice note to her friend, Mariam shares the intricacies of her journey, intertwining personal anecdotes with the practical steps she takes to streamline her business. As she eloquently narrates, we visually witness each step unfolding, offering a comprehensive view of the process. The film seamlessly transitions between Mariam in her office, passionately recording the voice note, and the dynamic visuals of her daily operations. This cinematic ode captures Mariam's pursuit of her dream and serves as an informative guide for future vendors. The narrative delicately balances the emotional resonance of chasing a dream with the practical benefits that Maison d’Astrid brings to Mariam's professional and personal life. Through this unique storytelling approach, we aim to inspire aspiring designers while providing valuable insights for potential vendors, creating an emotionally engaging and informative film. |