Official Selection Experience Commercial Work: Craft: Direction

CLIENT/BRANDMAISON THE ASTRID

PRODUCTION COMPANYALLEZ FILMS

DIRECTOR(S)SALMAN ALMUNEFI

PRODUCER(S)ABDULLAH ALMANNAEI

AGENCYLEAD SOLUTION

DOPMOHAMMAD ROUF

DIRECTOR OF PHOTOGRAPHY MOHAMMAD ROUF

SCRIPT MARIAM ALEBRAHIM

COLOUR GRADING NACHO AVEILLE

INSTAGRAM TAG @SALMANFILMS @MADEBYLEAD @ALLEZ.FILM

SOUND DESIGN AYO DOUSON

SHORT SYNOPSIS OUR FILM TAKES AN INTIMATE APPROACH, CENTERING AROUND OUR MAIN CHARACTER, MARIAM, A PASSIONATE DESIGNER IMMERSED IN THE WORLD OF MAISON D’ASTRID. THROUGH A HEARTFELT VOICE NOTE TO HER FRIEND, MARIAM SHARES THE INTRICACIES OF HER JOURNEY, INTERTWINING PERSONAL ANECDOTES WITH THE PRACTICAL STEPS SHE TAKES TO STREAMLINE HER BUSINESS. AS SHE ELOQUENTLY NARRATES, WE VISUALLY WITNESS EACH STEP UNFOLDING, OFFERING A COMPREHENSIVE VIEW OF THE PROCESS. THE FILM SEAMLESSLY TRANSITIONS BETWEEN MARIAM IN HER OFFICE, PASSIONATELY RECORDING THE VOICE NOTE, AND THE DYNAMIC VISUALS OF HER DAILY OPERATIONS.

THIS CINEMATIC ODE CAPTURES MARIAM'S PURSUIT OF HER DREAM AND SERVES AS AN INFORMATIVE GUIDE FOR FUTURE VENDORS. THE NARRATIVE DELICATELY BALANCES THE EMOTIONAL RESONANCE OF CHASING A DREAM WITH THE PRACTICAL BENEFITS THAT MAISON D’ASTRID BRINGS TO MARIAM'S PROFESSIONAL AND PERSONAL LIFE. THROUGH THIS UNIQUE STORYTELLING APPROACH, WE AIM TO INSPIRE ASPIRING DESIGNERS WHILE PROVIDING VALUABLE INSIGHTS FOR POTENTIAL VENDORS, CREATING AN EMOTIONALLY ENGAGING AND INFORMATIVE FILM.